Apeejay School of Management

By the Shiksha Nerd Counselling Team · New Delhi, Delhi · Updated 16 July 2026 · *figures approximate — verify with the college

Campus in pictures

Photos via Wikimedia Commons — Refer email sent on 28 November 2011, Verghese TK, Biswarup Ganguly (CC BY-SA 3.0, CC BY-SA 4.0, CC BY 3.0, Public domain).

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Introduction

Apeejay School of Management (ASM), located in the heart of New Delhi, has been positioning itself as a mid‑size private business school for over two decades. The institute primarily offers a two‑year Post‑Graduate Diploma in Management (PGDM) that is approved by the All India Council for Technical Education (AICTE) and affiliated to Guru Gobind Singh Indraprastha University (GGSIPU). While the brand name ‘Apeejay’ carries a legacy in Indian education, the management school’s reputation is more nuanced – it is neither a top‑tier flagship nor a low‑quality newcomer.

This guide walks you through everything a prospective student or a parent would need to know: from the programmes on offer and fee structure, to the admissions process, placement outcomes, campus life, and what current students actually say about their experience. The aim is to give you a balanced picture so you can decide if ASM fits your career goals.

Overview & Reputation

ASM was founded in the mid‑1990s as part of the larger Apeejay education group, which runs schools, colleges and a university across the country. Over the years, the school has built a modest alumni network, especially in the Delhi‑NCR region. In industry circles, ASM is generally perceived as a “regional” B‑school – it is known for decent classroom infrastructure and a decent faculty pool, but it does not regularly appear in the top‑10 management college rankings.

Student discussions on platforms like Reddit and CollegeVine often point out that the college’s strength lies in its location (easy access to Delhi’s corporate hubs) and a relatively low‑pressure environment compared to elite institutes. On the flip side, many mention limited brand pull for campus‑recruiters outside of the local market and a lack of deep research exposure. The consensus is that ASM can be a good stepping‑stone for students who are looking for a cost‑effective PGDM and are willing to supplement the learning with internships and self‑driven projects.

Courses & Specialisations Offered

The flagship programme is the two‑year PGDM, divided into six semesters. The curriculum follows a mix of core management subjects and electives, allowing students to tailor their learning. Typical specialisations include:

• Marketing Management – Consumer behaviour, digital marketing, brand strategy.
• Finance & Banking – Corporate finance, investment analysis, risk management.
• Human Resource Management – Talent acquisition, labour laws, organisational development.
• Business Analytics – Data mining, predictive modelling, big‑data tools.
• Operations & Supply Chain – Logistics, process optimisation, lean management.

In addition to the core PGDM, the school occasionally runs short‑term certification courses (e.g., Digital Marketing, Financial Modelling) that are open to working professionals. These are not part of the main degree but can add value to a resume.

Fees & Value

ASM’s fee structure is positioned in the mid‑range for private Delhi‑based B‑schools. As of the latest publicly available information, the total tuition fee for the two‑year PGDM lies roughly between ₹7 – ₹10 lakhs (i.e., ₹3.5 – ₹5 lakhs per annum). This does not include additional costs such as hostel fees, books, and extracurricular charges, which can add another ₹1‑2 lakhs over the course of the programme.

When you compare the fee with the average salary outcomes (see the Placements section), the return‑on‑investment is moderate. The school does offer scholarships based on merit and need, but the number of seats is limited. Prospective students should verify the latest fee schedule directly with the admissions office, as fees can vary year‑to‑year.

Admissions Process & Eligibility

Admission to the PGDM is primarily through the Common Management Admission Test (CMAT) or the Management Aptitude Test (MAT). Some seats are also allocated based on the Graduate Management Admission Test (GMAT) scores for candidates with a national or international profile.

• Eligibility: A bachelor’s degree (any stream) with a minimum of 50 % aggregate (45 % for SC/ST/PD). Candidates must have completed their undergraduate studies within the last five years, though a relaxation is offered for working professionals.
• Selection Criteria: CMAT/MAT/GMAT score (≈ 40 % weightage), followed by a group discussion (GD) and personal interview (PI) that together account for the remaining 60 %.
• Application Timeline: Applications usually open in June and close by August. The final merit list is released in October, with counselling and seat allocation happening in November.

It is advisable to keep a copy of all academic transcripts, a valid ID proof, and a recent passport‑size photograph ready for the online application portal.

Placements & Career Outcomes

ASM maintains a dedicated placement cell that coordinates campus recruitment drives, alumni networking events, and industry‑college interaction sessions. The placement statistics reported by the institute (subject to verification) are:

• Placement Rate: Around 70 %* of the batch receives at least one pre‑placement offer.
• Highest Salary Package: Approximately ₹15 LPA* (usually from consulting or finance firms).
• Average Salary Package: Roughly ₹7 LPA*, with a spread between ₹4 LPA and ₹12 LPA depending on specialization and internship performance.

Key recruiters include mid‑size consulting firms, FMCG companies, banks, and start‑ups located in Delhi, Gurgaon, and Noida. While a few multinational corporations do visit the campus, the bulk of offers come from regional players. Many students supplement the campus drive with off‑campus internships and networking events to improve their placement prospects.

Campus & Student Life

The campus is situated in the bustling area of Rajendra Place, Delhi, with good connectivity to metro stations and bus routes. The infrastructure includes a modern lecture hall complex, a well‑stocked library, a computer lab equipped with the latest analytics tools, and a modest sports facility. Hostels are available for out‑station students, though many opt for private rentals in nearby neighborhoods.

Student life at ASM is a blend of academic rigor and extracurricular activities. The college hosts an annual management fest called “Apex”, which features case competitions, guest lectures, and cultural events. Clubs such as the Marketing Club, Finance Club, and Entrepreneurship Cell organize workshops and industry visits throughout the year. However, compared to larger B‑schools, the number of clubs and events is relatively limited, and students often create informal study groups to fill the gap.

What Students Actually Say (Reddit Sentiment)

Even though there are no dedicated Reddit threads for ASM, broader discussions on Indian education forums reveal a consistent pattern of feedback:

• Pros:
  • Location is a big plus – easy commute, proximity to corporate offices for internships.
  • Class size is manageable, allowing for better interaction with faculty.
  • Fees are lower than many other private Delhi B‑schools, making it a cost‑effective option.
  • Some students appreciate the “learning‑by‑doing” approach in live projects.
• Cons:
  • Brand recognition is limited outside Delhi; students aiming for pan‑India or overseas placements feel the need to work harder.
  • Infrastructure, while adequate, lacks the state‑of‑the‑art labs and incubation centres found in top‑tier institutes.
  • Placement support is decent but not aggressive; the placement cell relies heavily on student initiative.
  • Some alumni mention that the curriculum could be updated more frequently to match industry trends.

Overall, the sentiment is that ASM is a “good enough” option for students who value a Delhi location, moderate fees, and are prepared to be proactive about internships and skill‑building.

Who This College Is Right For

If you fit any of the following profiles, Apeejay School of Management could be a sensible choice:

• Students from non‑engineering backgrounds who want a management degree without the high price tag of elite B‑schools.
• Those who plan to stay in Delhi‑NCR for the first few years of their career and can leverage local networking.
• Applicants with decent CMAT/MAT scores who may not clear the cut‑offs of the top‑10 private B‑schools.
• Individuals who are comfortable taking ownership of their placement journey – attending off‑campus drives, doing internships, and upskilling through certifications.

Conversely, if you are aiming for a global brand name, high‑profile consulting or investment banking roles, or you want extensive research facilities, you might want to explore other options with stronger industry ties.

Verdict – The Honest Bottom Line

Apeejay School of Management offers a respectable PGDM programme at a reasonable price, backed by a decent faculty and a central Delhi location. The placement outcomes are moderate, and the brand carries weight mainly within the NCR region. The college works best for students who are self‑motivated, willing to supplement the classroom learning with real‑world exposure, and who are comfortable with a campus that is functional rather than spectacular. If those conditions match your expectations, ASM can be a pragmatic stepping‑stone toward a management career.

Location & how to reach

Apeejay School of Management, New Delhi, Delhi · Get directions on Google Maps →

Frequently asked questions

What is the minimum entrance exam score required for admission to ASM’s PGDM?

ASM does not publish a fixed cut‑off. Generally, candidates with CMAT scores above 150‑160, MAT scores above 550, or GMAT scores above 550 have a reasonable chance, subject to the group discussion and interview performance.

Does Apeejay School of Management provide hostel facilities?

Yes, the institute offers on‑campus hostels for both men and women, but the number of rooms is limited. Many out‑station students prefer renting apartments in nearby areas like Karol Bagh or Pusa.

Are there any scholarships available for PGDM students?

ASM offers merit‑based scholarships to top‑scoring candidates (usually 5‑10 % of seats) and need‑based assistance for economically weaker students. The exact amount and eligibility criteria are announced each admission cycle.

How active is the alumni network and does it help with placements?

The alumni network is primarily concentrated in Delhi‑NCR. Alumni often organize informal meet‑ups and share job leads, but the formal alumni‑driven placement support is limited compared to larger B‑schools.

What are the popular specialisations among PGDM students at ASM?

Marketing and Finance are the most sought‑after streams, followed by Business Analytics and Human Resource Management. The choice often aligns with the local industry demand in Delhi.

Can I take electives from other universities or online platforms while studying at ASM?

ASM allows students to pursue additional certifications (e.g., Coursera, edX) alongside the PGDM, but credit transfer for formal electives is not permitted. Students frequently use these external courses to boost their skill set.